关键词:
Information technology
Pharmaceutical sciences
Computer science
摘要:
Using technology tools to enhance operations, including more efficient and effective communications with customers, is essential for all businesses. This use is especially the case in rural areas of developing countries. This study aimed to determine and understand factors that contribute to the underutilization of information technology by small retail pharmacies in the rural parish of St. Elizabeth in Jamaica. A qualitative single-case study method was used employing interviews, observations, and documents to collect data. A sample frame of 14 participants from 12 rural pharmacies was selected for open-ended questionnaire interviews. These participants met the criteria of being full-time employees with three or more years of experience having the positions of the owner, manager, pharmacist, or clerks. Five themes emerged from the data collected. In order of frequency of comments by interviewees, these were financial concerns (100%), technology acceptance (71%), digital divide (65%), information literacy (30%), and diffusion of technology (15%). These findings demonstrated the hierarchical and intertwined relationship that greatly challenges the adoption of technology in small pharmacies in rural St. Elizabeth, Jamaica. It can be concluded that the primary reason for the underutilization of technology was the lack of financial resources. Still, other factors, such as technology acceptance, digital divide, information literacy, and diffusion of technology, played a substantial related and connected role. More financial resources would help to mitigate the underutilization of technology as would focusing on lessening other associated factors. Future research using quantitative comparisons of metropolitan and rural areas; and state-run and private pharmacies may assist in gaining a better understanding of the underutilization of technology by pharmacies in rural St. Elizabeth, Jamaica. Keywords: technology acceptance (TAM), digital divide, information literacy, diffus