关键词：
觉知消费
数字经济
消费者行为
摘要：
数字经济的到来为消费提供了便利,但也增加了非理性消费行为、盲目消费的风险。而觉知消费鼓励消费者在购物时多关注内在需求,减少冲动购物,从而提升生活质量。该理念主张消费者摒弃盲目、无意识的购物方式,对自己的消费行为影响增进了解,从而在消费选择上更理性、更负责任。觉知消费习惯的形成对减少非理性购物行为、构建绿色消费环境有重要意义和作用。本研究旨在通过文献综述,探讨数字经济时代,消费者行为特征以及觉知消费对消费者行为改变所发挥的作用。研究表明,觉知消费可以提升消费者的决策质量,减少资源浪费,促进可持续发展。数字经济底层依靠的网络信息技术为消费中的觉知行为提供了可行性,这促进了消费者对觉知消费的实践。然而,数据隐私泄露的风险性、市场监管不足等挑战依然存在。未来研究将深入探讨觉知消费的长期影响、技术发展的影响、市场趋势、企业社会责任、消费者教育以及政策和法规的作用。The arrival of the digital economy provides convenience for consumption, but it also increases the risk of irrational consumption behavior and blind consumption. Consumer awareness encourages consumers to pay more attention to their internal needs and reduce impulse shopping, so as to improve the quality of life. This concept advocates that consumers should abandon blind and unconscious shopping methods, and enhance their understanding of their consumption behaviors, so as to be more rational and responsible in their consumption choices. The formation of perceptual consumption habits has an important significance and role in reducing irrational shopping behavior and building a green consumption environment. This study aims to explore the role of consumer behavior characteristics and perceived consumption in the era of digital economy. Research shows that perceived consumption can improve the quality of consumer decision-making, reduce the waste of resources, and promote sustainable development. The network information technology relied on at the bottom of the digital economy provides the feasibility of perceptual behavior in consumption, which promotes consumers’ practice of perceptual consumption. However, challenges such as the risk of data privacy leakage and insufficient market regulation still exist. Future research will explore in depth the long-term impact of perceived consumption, the impact of technology development, market trends, corporate social responsibility, consumer education, and the role of policies and regulations.
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