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关键词： 林业合作社   北海道   日本   农业经济学   林业经济学   林主协会   森林面积   税制   国际林联   林业投资  

摘要： 1995年8月6日至12日国际林联在芬兰坦佩雷市召开了第20届大会。国际林联的第6学部收到特约论文165篇,林业经济专题有6个:发展中国家的林业经济;森林灾害的经济评价;生态经济;社会核算;多功能森林的经济评价;森林部门分析。每个专题组又区分许多小题目讨论。在会上各国学者既讨论共性问题,又针对各国自己的问题提出见解,各抒已见,不做结论。作者参加了几个讨论会,现选以下4个题目作一介绍。

关键词： product quality   advertising   vertical differentiation   convenience goods   signalling   information costs  

摘要： For nearly 200 products evaluated by Consumer Reports we calculated rank correlations between brands' quality ratings and prices and advertising outlays. These correlations are related in cross-section to novel measures of buyers' information portfolios. Quality-price correlations increase with the scope for vertical differentiation and decline for innovative and ''convenience'' goods. Positive quality-advertising associations mainly reflect verifiable information about ''quality'' attributes. Evidence consistent with price as a quality signal is confined to frequent but unimportant purchases;for these ''convenience'' goods high prices might induce the maintenance of high quality. Advertising is not found to serve as a quality signal.

关键词： 经济学奖   陈岱孙  

摘要： 陈岱孙经济学奖基金简介陈岱孙经济学奖基金的建立，在于弘扬我国老一辈著名经济学家。教育家、北京大学经济学院教授陈岱孙先生热爱教育事业的崇高精神，鼓励广大教师和学生在经济学的教学、研究领域勤奋工作，刻苦学习，勇于创新，为繁荣我国经济科学和推进改革开放大业...

关键词： 广告策划   策划人   心智   品牌定位   空隙定位  

摘要： 今日的广告策划,处于品牌定位时代。为什么这么说呢?回溯广告发展的历史,迄今已经历三个阶段。50年代,广告处于产品时代,对于商家和广告策划人来说,他们只需要突出产品的特点,稍加宣传,就能让产品横扫市场。60—70年代,广告进入形象时代,人们发现,产品的性能与形象比任何言辞都更有说服力,广告就是通过文字、画面展示性能全新的产品,

关键词： 理性预期   合理预期(经济学)   卢卡斯   诺贝尔经济学奖   瑞典中央银行纪念阿尔弗雷德·诺贝尔经济科学奖   诺贝尔奖   后凯恩斯主流经济学   新古典综合派   后凯恩斯经济学   经济  

摘要： 美国经济学家罗伯特·卢卡斯(Robert ***),由于以理性预期假说“改造了宏观经济分析和深化了我们对经济政策的理解”获得了1995年度诺贝尔经济学奖,这标志着以国家干预主义为中心的现代凯恩斯主义宏观理论分析方法的失宠和70年代崛起的新保守主义经济学的胜利。卢卡斯的获奖无疑意味着,以他为代表的理性预期学派的思想方法和政策主张将影响世界末西方国家政府的决策和经济活动的进程。亦对我国社会主义市场经济理论的发展和完善具有一定的借鉴意义和参考价值。 预期是经济学中影响经济活动的重要因素。可分为广义和狭义两种。狭义的预期,是指人们对未来商品

关键词： 流域经济   开发研究   詹宏松   理论与实践   主干流   地域经济   李疆   研究流域   资源开发   西南出海大通道  

摘要： 流域经济是水系主干流和分支流经过的整个地域的经济。流域经济学是研究水系主干流与支流经过地域经济的科学。李疆等著、詹宏松教授作序的《右江流域经济开发研究》。

摘要： The author investigates the impact of affective reactions elicited by television advertisements on two variables of major interest in advertising: attitude toward the advertisement (Aad) and postexposure brand attitude (A(bp)). Previous research has suffered from using non-natural settings, verbal measures of affect, and unknown brands. The author's study avoids forced exposure, uses a real program in which real commercials for unknown and known brands were embedded, and interviews subjects after they have viewed all the commercials. Thus, it offers a more natural setting in which to examine whether previously established relations between affective reactions and Aad and attitude toward the brand (A(b)) still hold. The author measures affective reactions through facial expressions, as well as classical verbal measures, and finds that the contribution of affective responses to Aad and A(bp) is evident for verbal, but not facial, measures of affect. The impact of affective responses varies in a theoretically predictable way across familiar and unfamiliar brands, with the latter being more influenced by verbal affective reactions generated by the advertisement. The author presents several explanations for the results and offers issues for further research.

关键词： BRAND ADVERTISING   GENERIC ADVERTISING   MEAT DEMAND   ROTTERDAM MODEL  

摘要： The effects of meat advertising expenditures on quarterly beef, pork, and poultry demand are estimated using a nonlinear Rotterdam model. Advertising stocks are incorporated into the model as both demand shifters and price and total expenditure scaling factors. Branded beef, pork, and poultry advertising elasticities are each significantly different from zero. Generic beef and pork advertising elasticities are not significantly different from zero. Some cross-advertising elasticities are significantly different from zero. Branded beef and poultry advertising have increased total meat consumption.

关键词： Advertising   Associative memory   Copy-testing   Means-end   Persuasion  

摘要： This study examines the explanation of brand persuasion through communicating means-end levels on information (attributes, consequences and values) in commercials. It is argued that consumers perceive the personal relevance and desirability of product attributes in terms of their association with personal consequences of product usage. Similarly, the relevance and desirability of personal consequences are derived from their association with a consumer's personal values. It is predicted and supported that the strength of association between means-end information communicated by an ad will contribute to the explanation of brand persuasion. Support is also obtained for the prediction that the effect on brand persuasion of communicating means-end associations will be stronger for those who are not loyal users of the brand, since those persons have more to learn about the personal relevance and desirability of the means-end information provided by the associations betwwen levels. © 1995.

关键词： 理论与实践   企业经营   公司经济   国际企业管理   平均成本曲线   广东“三资”企业   企业竞争   经济理论   需求估计   学科发展  

摘要： 由中山大学管理学院院长、经济学博士、企业管理专业博士生导师毛蕴诗教授主编的国际企业管理教材丛书已陆续出版了。这套丛书是为适应社会主义市场经济的需要,结合国际企业管理学科发展的新动向,并根据高等教育的需要而编写的。