关键词：
BRANDING (Marketing)
POETS
摘要：
In early-nineteenth-century Britain few literary rumors showed greater staying power or adaptability than the tale of how a leading manufacturer secretly employed one of the age's most famous poets to write his jingles. Originating soon after the turn of the century, when the first wave of brand-name products was filling the advertising columns of the nation's newspapers, this rumor took various forms, with the names of different manufacturers and poets inserted in the blanks of the basic narrative. One of the earliest published versions appears in Maria Edgeworth's Ennui (1809), whose narrator recounts that "a gentleman of my acquaintance lately went to buy some razors at Packwood's. Mrs. Packwood alone was visible. Upon the gentleman's complimenting her on the infinite variety of her husband's ingenious and poetical advertisements, she replied, 'La! sir, and do you think husband has time to write them there things his-self? Why, sir, we keeps a poet to do all that there work.'"
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