关键词:
BUMPER stickers
POLITICAL advertising
摘要:
This article explores the proliferation of predominantly political bumper stickers in present-day Israel. Focusing on the cluster of bumper stickers, the article makes the case for a vital folkloric process articulated in this innovative genre, based on interpretive acts that create diverse, even contradictory readings. Relations between form and content, messenger and audience, tradition and innovation, global and local, and, above all, among folklore, emotions, and power, challenge traditional limits of the folkloric scope, and call for a refinement of its interpretive tools.