关键词:
Revenue
Airlines
Travel industry
Customers
Market prices
Vehicular flight
Modeling
Management science
Forecasting models
摘要:
Revenue Management (RM) had its origins in the newly deregulated world of the airline industry of the early 1980s and has since found its way into all sectors of the travel industry, as well as freight, media, utilities and retail trade. It has been credited with billions of dollars of increased revenue and earnings during the past decade and a half. RM provides its results by designing and constructing computable economic models of the business environment in which the company operates. A general framework that is used to describe RM models is presented and several examples of specific RM models, drawn from a variety of industries, are described.