关键词:
乡村振兴
浙江省
农村
跨境电商
摘要:
近年来,数字经济的高速发展及现代信息技术的进步,催生了跨境电商新业态的兴起,同时国家不断推进乡村振兴战略,致力于解决“三农”问题,加快跨境电商新业态新模式的发展步伐。鉴于此,本文深入探讨了乡村振兴与农村跨境电商的关系,并对农村跨境电商发展目前存在的问题及浙江省农村跨境电商的现状进行了具体分析,进而提出了浙江省农村跨境电商发展的策略建议,对乡村振兴背景下农村跨境电商的可持续发展具有一定的指导意义。In recent years, with the rapid development of the digital economy and the progress of modern information technology, the emergence of cross-border e-commerce new business models has been stimulated. At the same time, the country has been pushing forward the rural revitalization strategy to solve the “three rural” problems, and accelerating the pace of development of cross-border e-commerce new business models. In view of this, this paper has conducted in-depth discussions on the relationship between rural revitalization and rural cross-border e-commerce, and has specifically analyzed the current problems and the current situation of rural cross-border e-commerce in Zhejiang Province. Based on this, it has put forward strategic suggestions for the development of rural cross-border e-commerce in Zhejiang Province, which has certain guiding significance for the sustainable development of rural cross-border e-commerce under the background of rural revitalization.