关键词:
乡村振兴
农村电子商务
高质量发展
路径探索
摘要:
本文在乡村振兴战略的宏观背景下,深入分析了农村电子商务的发展现状、面临的挑战及高质量发展的路径探索。随着网络电子信息技术的飞速发展,中国农村电子商务展现出强劲的增长势头,成为推动乡村振兴的重要力量。农村电商规模持续扩大,农村网民数量不断增加,物流体系也日益健全,为农村经济发展注入了新活力。然而,农村电商在高质量发展过程中仍面临物流成本高、配送效率低、人才短缺及品牌化发展难等现实困境。为破解这些难题,本文提出了多项路径探索:一是加强基础设施建设;二是提升人才培养和引进;三是强化品牌建设;四是创新营销模式。旨在为农村电商的可持续高质量发展提供理论支持和实践指导,助力乡村振兴战略的实施。Under the macro background of rural revitalization strategy, this paper analyzes in depth the development status quo of rural e-commerce, the challenges it faces and the exploration of the path of high-quality development. With the rapid development of network electronic information technology, China’s rural e-commerce has shown strong growth momentum and become an important force to promote rural revitalization. The scale of rural e-commerce continues to expand, the number of rural Internet users continues to increase, and the logistics system has become increasingly sound, injecting new vitality into rural economic development. However, rural e-commerce in the process of high-quality development is still facing the reality of high logistics costs, low distribution efficiency, talent shortage and branding development difficulties and other dilemmas. In order to crack these difficulties, this paper proposes a number of paths to explore: firstly, strengthening infrastructure construction;secondly, enhancing talent training and introduction;thirdly, strengthening branding;and fourthly, innovating marketing models. It aims to provide theoretical support and practical guidance for the sustainable and high-quality development of rural e-commerce and help the implementation of rural revitalization strategy.