关键词：
新质生产力
农村电商
乡村振兴
摘要：
我国农村电商在政策与技术的双重驱动下快速发展,但其进程仍受城乡二元结构深层矛盾制约:基础设施薄弱导致生鲜产品高损耗,偏远地区网络覆盖不足阻碍数字化进程;从业者技能与市场需求错位,初级农产品同质化与品牌缺失加剧低效竞争;区域产业链割裂进一步放大资源禀赋差异。为破解上述困境,需构建“基建–人才–产业–区域”四位一体赋能框架——通过基建均衡化筑牢发展根基,以多层次人才培育激活内生动力,依托全链条数字化重塑产业价值,借力跨区域协作机制优化资源配置。新质生产力赋能农村电商发展需兼顾技术创新与制度创新,推动生产要素高效流动与利益共享,为乡村振兴与共同富裕提供系统性支撑。Under the dual drive of policies and technology, rural e-commerce in China has developed rapidly, but its progress is still constrained by deep-seated contradictions in the urban-rural dual structure: weak infrastructure leads to high consumption of fresh products, and insufficient network coverage in remote areas hinders the digitalization process;The mismatch between the skills of practitioners and market demand, coupled with the homogenization of primary agricultural products and the lack of branding exacerbating inefficient competition;The fragmentation of regional industrial chains further amplifies the differences in resource endowments. To solve the above difficulties, it is necessary to construct a four in one empowerment framework of “infrastructure-talent-industry-region”—to build a solid foundation for development through balanced infrastructure, activate endogenous power through multi-level talent cultivation, reshape industrial value through full chain digitization, and optimize resource allocation through cross regional cooperation mechanisms. Empowering the development of rural e-commerce with new quality productivity requires a balance between technological innovation and institutional innovation, promoting efficient flow of production factors and benefit sharing, and providing systematic support for rural revitalization and common prosperity.
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详细信息
中文科技期刊
