关键词:
农户
数字素养
数字经济
乡村振兴
摘要:
随着数字技术的迅猛发展,数字乡村建设已成为乡村振兴的重要战略方向,数字经济更是驱动乡村振兴的有力工具。然而如何有效利用数字经济助力乡村振兴关乎农户的数字素养。提升农户数字素养,不仅可以有效弥合城乡数字鸿沟,解放和发展数字化生产力,还能激发乡村振兴内生动力。因此,提升农户数字素养,不仅是适应数字化时代变革的必要之举,更是支撑数字乡村建设,推动农业农村现代化发展的关键所在。本文通过深入阐释提升农户数字素养赋能乡村振兴的内在逻辑,进一步审视现阶段提升农户数字素养的现实困境,并针对性提出提升农户数字素养的现实路径,从而最终实现提升农户数字素养,赋能乡村振兴、实现农业农村现代化和共同富裕的目标。With the rapid development of digital technology, the construction of digital villages has become an important strategic direction for rural revitalization, and the digital economy is a powerful tool to drive rural revitalization. However, how to effectively use the digital economy to help rural revitalization is related to the digital literacy of rural households. Improving the digital literacy of rural households can not only effectively bridge the digital divide between urban and rural areas, liberate and develop digital productivity, but also stimulate the endogenous power of rural revitalization. Therefore, improving the digital literacy of rural households is not only a necessary move to adapt to the changes in the digital era, but also the key to supporting the construction of digital villages and promoting the modernization of agriculture and rural areas. This paper further examines the practical dilemma of improving rural households’ digital literacy at this stage, and proposes a realistic path to improve rural households’ digital literacy, so as to ultimately achieve the goal of improving rural households’ digital literacy, empowering rural revitalization, and realizing agricultural and rural modernization and common prosperity.