关键词:
乡村振兴
农村跨境电商
发展现状
优化策略
摘要:
全面推进乡村振兴是推动我国高质量发展的必然要求,农村跨境电商的发展能够有力推动乡村振兴的实现。当前,我国农村跨境电商的发展既取得了技术密集性增强、开辟跨境电商新市场等显著成就,但同时也存在着一定问题,包括农村跨境电商缺乏高质量的专业人才、农村跨境电商的物流运输服务质量亟待提升、产品品牌意识薄弱等,制约着农村跨境电商的进一步发展。鉴于此,在分析现存问题的基础上,要提出针对性措施解决问题,加强对农村跨境电商专业人才的培养,注重构建农村跨境电商的物流运输体系,重视产品品牌特色建设,推动农村跨境电商稳步发展与前进。Comprehensively promoting rural revitalization is an inevitable requirement for promoting high-quality development in China, and the development of cross-border e-commerce in rural areas can effectively promote the realization of rural revitalization. At present, the development of rural cross-border e-commerce in China has achieved significant achievements such as increased technology intensity and the opening of new cross-border e-commerce markets. However, there are also certain problems, including the lack of high-quality professional talents in rural cross-border e-commerce, the urgent need to improve the logistics and transportation service quality of rural cross-border e-commerce, and weak product brand awareness, which restrict the further development of rural cross-border e-commerce. In view of this, based on the analysis of existing problems, targeted measures should be proposed to solve the problems, strengthen the training of rural cross-border e-commerce professionals, focus on building a logistics and transportation system for rural cross-border e-commerce, attach importance to the construction of product brand characteristics, and promote the steady development and progress of rural cross-border e-commerce.