关键词：
农村电子商务
乡村振兴
数字经济
摘要：
农村电商作为数字经济与传统农业深度融合的重要载体,近年来在推动乡村振兴和农业现代化方面发挥了重要作用。本文系统分析了我国农村电商的发展现状、面临的挑战及其在乡村振兴中的作用。一方面,农村互联网普及率的持续提高和电商规模的不断扩大为农村电商奠定了坚实基础,农产品线上销售逐渐成为核心增长点。另一方面,农村电商通过促进农业产业结构升级、拓宽农民增收渠道、推动城乡资源双向流动,显著提升了农村经济的活力和农民的收入水平。然而,农村电商在发展过程中仍面临基础设施不均衡、农民数字技能薄弱、产品标准化与品牌化不足以及区域发展不平衡等挑战。针对这些问题,本文提出了通过加强基础设施建设、创新“培训 + 孵化”人才培育模式、强化农产品质量认证与品牌建设、实施差异化政策支持等系统性举措,推动农村电商高质量发展,为全面推进乡村振兴注入新动能。Rural e-commerce, as an important carrier for the deep integration of digital economy and traditional agriculture, has played an important role in promoting rural revitalization and agricultural modernization in recent years. This paper systematically analyzes the development status of rural e-commerce in China, the challenges it faces and its role in rural revitalization. On the one hand, the continuous improvement in rural Internet penetration and the steady expansion of e-commerce scale, and online sales of agricultural products have become the core growth point. On the other hand, rural e-commerce has significantly enhanced the vitality of the rural economy and the income level of farmers by promoting the upgrading of the agricultural industrial structure, broadening farmers’ income-generating channels, and promoting the two-way flow of urban and rural resources. However, rural e-commerce still faces challenges such as uneven infrastructure, weak farmers’ digital skills, insufficient product standardization and branding, and unbalanced regional development in the process of development. To address these issues, this paper proposes systematic initiatives to promote the high-quality development of rural e-commerce by strengthening infrastructure construction, innovating the “training + incubation” talent cultivation model, strengthening the quality certification and branding of agricultural products, and implementing differentiated policy support, so as to inject new kinetic energy into the comprehensive promotion of rural revitalization.
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详细信息
中文科技期刊
