关键词:
电商经济
特色农产业
产业发展
乡村振兴
刺梨产品
摘要:
随着国内外经济发展增速与环境保护的矛盾日益加剧,绿色生态农业成为热议话题,全球对于具有开发价值且兼具经济与生态效益的果树开发的关注度不断攀升。各国的绿色循环农业研究不断深入,这也是我国统筹推进乡村振兴和实现社会主义现代化的重要任务。同时,电子商务的飞速发展为特色农产业提供了前所未有的机遇。贵州省刺梨产业作为区域特色农业的重要组成部分,拥有悠久的种植历史、独特的经济效益、生态效益以及社会效益均使得其成为推动贵州省乡村振兴的重要带头特色产业。在电商经济的推动下,刺梨产业链不断完善,农产品销售模式、品牌建设及产业转型升级也取得一定突破。研究以贵州省刺梨产业为例,分析特色农产业在产业升级及乡村振兴中面临的各种挑战和机遇,探讨电商如何在特色农产品市场拓展与品牌打造中发挥特殊作用。研究发现,电商不仅助力特色农产业供应链优化,帮助特色农产品开拓市场、提升产品竞争力,同时也为农业现代化发展和乡村振兴提供重要支撑。With the increasing contradiction between economic development growth rate and environmental protection at home and abroad, green ecological agriculture has become a hot topic of discussion, and global attention to the development of fruit trees with development value and both economic and ecological benefits has been rising. The research on green recycling agriculture in various countries has been deepening, which is also an important task for China to promote rural revitalization and realize socialist modernization in a coordinated manner. At the same time, the rapid development of e-commerce provides unprecedented opportunities for the specialty agricultural industry. As an important part of regional characteristic agriculture, the prickly pear industry in Guizhou Province has a long history of cultivation, unique economic benefits, ecological benefits and social benefits, which makes it an important leading characteristic industry to promote rural revitalization in Guizhou Province. Under the impetus of the e-commerce economy, the prickly pear industry chain is constantly improving, and the sales model of agricultural products, brand building and industrial transformation and upgrading have also made certain breakthroughs. The study takes the prickly pear industry in Guizhou Province as an example, analyzes the various challenges and opportunities faced by the characteristic agricultural industry in industrial upgrading and rural revitalization, and explores how e-commerce plays a special role in the market expansion and brand building of characteristic agricultural