关键词:
新质生产力
电商直播
乡村振兴
数字经济
农业农村现代化
摘要:
基于新质生产力的视阈,探讨电商直播在赋能乡村产业振兴中的现实困境与优化路径。新质生产力作为数字经济时代的驱动力,电商直播在农村地区的兴起为其提供了具体实践。阐述新质生产力的内涵、电商直播作为新质生产力的体现及其赋能乡村产业振兴的作用机理。深入分析当前电商直播面临专业人才匮乏、基础设施不足、物流体系不完善、产品供给端标准化困难及外部治理缺失。针对这些困境,提出针对性的优化路径,包括摆脱人才困境、补齐基础设施短板、优化供给端产品质量及构建多元共治体系,旨在规范引流与利益分配,推动电商直播更好地服务于乡村产业振兴,促进农业农村现代化。Based on the perspective of new quality productivity, this paper explores the practical difficulties and optimization paths of e-commerce live streaming in empowering the revitalization of rural industries. As the driving force of the digital economy era, new quality productivity has found a concrete application in the rise of e-commerce live streaming in rural areas. This paper elaborates on the connotation of new quality productivity, the embodiment of e-commerce live streaming as new quality productivity, and its mechanism of empowering the revitalization of rural industries. It deeply analyzes the current difficulties faced by e-commerce live streaming, including the shortage of professional talents, insufficient infrastructure, incomplete logistics systems, difficulties in standardizing product supply, and the lack of external governance. In response to these difficulties, targeted optimization paths are proposed, including breaking away from the talent shortage, making up for infrastructure deficiencies, optimizing product quality at the supply end, and establishing a multi-party governance system. The aim is to regulate traffic diversion and benefit distribution, promote e-commerce live streaming to better serve the revitalization of rural industries, and facilitate the modernization of agriculture and rural areas.