关键词:
区块链
跨境电商
电子商务
信任机制
摘要:
随着全球数字贸易的深化发展,跨境电商作为国际贸易新业态正面临信任机制重构的重要转折点。本文聚焦区块链技术在跨境电商信任机制中的创新应用及其现实挑战,旨在探索技术赋能与制度创新的协同路径。通过系统分析区块链的分布式账本、智能合约等核心技术特征,揭示其在商品溯源、支付结算、供应链管理等关键场景中的信任构建机理,提出信息透明化、流程自动化等突破性解决方案,研究进一步剖析区块链技术落地的多维瓶颈,包括跨境法律冲突、隐私保护悖论、行业标准缺失等复合型挑战,并针对性提出跨链技术优化、智能合约法律确权、零知识证明加密等创新性改进策略。研究不仅为区块链驱动的信任机制优化提供理论框架,更从技术适配与制度调适的双重视角,为跨境电商企业构建合规高效的区块链应用体系提供实践指引,推动跨境贸易生态向可信化、智能化方向演进。As global digital trade continues to evolve, cross-border e-commerce is at a crucial juncture regarding the establishment of trust mechanisms. This paper examines the innovative use of blockchain technology in enhancing trust within cross-border e-commerce and the practical challenges it faces. The goal is to investigate how technology and institutional innovation can work together. By analyzing key features of blockchain, such as distributed ledgers and smart contracts, the paper highlights how these elements can foster trust in critical areas like product traceability, payment processing, and supply chain management. It suggests solutions like increased information transparency and automated processes while also addressing various implementation challenges, including international legal issues, privacy concerns, and the absence of industry standards. The paper proposes strategies for improvement, such as optimizing cross-chain technology, confirming legal rights for smart contracts, and employing zero-knowledge proof encryption. This research not only offers a theoretical framework for enhancing blockchain-based trust mechanisms but also provides practical advice for cross-border e-commerce businesses to develop compliant and efficient blockchain systems, ultimately steering the evolution of cross-border trade towards a more trustworthy and intelligent future.